Swire Hotel’s EAST, Miami

HotelEAST, Miami, Sugar-bar-area. TheSceneinTO.comSwire Hotels’ first venture into the North American market begins with the innovative EAST, Miami

Hotel EAST, conveniently located next to Brickell City Centre, is at the center of downtown Miami’s push for both increased tourism and residency. Guests can expect a focus on innovation, style, and personalized services.

The skyscraper’s interior is an odd blend of Eastern and Western designs which never quite gives one the full sense that they are in Miami, but the suites, restaurants, and special event spaces take full advantage of its verticality. EAST offers stunning views of the city, Miami River, and Biscayne Bay all around.

EAST, Miami. Suite, bathroom. TheSceneinTO.comThe suites have a minimalist, modern European feel that invites both short term guests and longer term residents. Each are spacious and open-concept, with few embellishments and muted color schemes. With an emphasis on digital innovation, computerized panels control lighting and temperature and lends the rooms a post-modern vibe. Most impressive are the bathrooms featuring large walk-in showers and scenic views of the city from the bathtub window. Many suites have splendid wrap around balconies furnished with patio furniture. Every guest should sit outside and enjoy the views of the Magic City.

The common areas have a very Eastern feel. The lobby area is low-lit and low key with furniture made for utility rather than eye-catching. The lobby bar and café, Domain, is comfortable with its soft lighting, plush couches, and broad-seated bar stools. They offer a solid wine list and a wide variety of $15-$18 cocktails. Be sure to try our favorite—the Lychee Blossom—with its tangy sweet flavor and just the right amount of kick. In the mornings the bar transforms into a café and Panther Coffee (a popular local brand), readily flows.

Sugar, the outdoor rooftop garden, bar, and restaurant (located on the 40th floor) feels like stepping into an Oriental garden. Its vantage point allows guests to look down on much of Brickell and the views are absolutely beautiful at night when all of the neighboring buildings are lit in a rainbow of colors.

The “it” spot of the moment, Sugar gets extremely crowded after 6:00 pm, leaving little room to maneuver. Many locals in the area come for happy hour and to mingle, so it’s a great place to be seen and be sociable. Sugar’s menu is comprised of $15- $20 small Asian plates like tamarind beef satay, sushi rolls, and the wonderfully delicious beef bao buns.

Hotel EAST, Miami, quinto_terrace-dusk. theSceneinTO.comEAST’s poolside main eatery is the sprawling Uruguayan restaurant Quinto La Huella. The main attraction here is the $45-$65 Sunday Brunch—an absolute staple of Miami life.

Overall EAST, Miami is a delightful experience if not quite a typical Miami experience. The hotel staff are very polite and helpful at every turn. In the digital innovation side, the elevator technology helps guests to get around the hotel with ease. All you have to do is tap the logo on the screen and the correct elevator is activated.

The hotel is 15 minutes away from trendy Wynwood and the Design District; it’s across the bay from South Beach, so expect about a twenty minute drive to get there. Given its location, the fact that it has no spa, and with an emphasis on the ample conference room space, it’s safe to say the hotel is geared more towards business or unconventional travelers, rather than those solely looking for fun in the sun.

For reservations please email reservations@east-miami.com or call 305-712-7000. For more information, please visit http://www.east-miami.com


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