Festival season is officially in full swing here in Canada, and while most of us are braving the sweaty crowds for a glimpse of our favourite artists at Osheaga, let’s be real—we’ve all wondered what it’d be like to live the VIP life. You know, side-stage access, air-conditioned lounges, a rider full of snacks, and maybe even a cheeky backstage selfie with a headliner or two.
Well, Coors Light just dropped a genius way for one lucky fan to skip the GA grind and get treated like a headliner—no musical talent required.
Introducing: Coors Light Records—a completely fake, totally made-up record label that’s offering one very fortunate fan the ultimate backstage fantasy. The beer brand’s latest stunt will “sign” one regular Canadian to their label and send them to Osheaga 2025 in full rockstar mode.
What’s in the fake record deal, you ask? Oh, just:
🎸 VIP side-stage access every day
🎸 A backstage tour
🎸 A pro-level photoshoot complete with hair and makeup
🎸 First-class travel and accommodations
🎸 An exclusive meet-and-greet with Shaboozey (yes, the Shaboozey)
🎸 Plus all the extras packed into Osheaga’s Defender Platinum Pass
And because no artist travels alone, the winner also gets to bring a friend—sorry, we mean manager—along for the ride.
The best part? You don’t need to sing, dance, or drop a single beat. Just head to 👉 coorslightrecords.ca before July 23rd and toss your name in the ring. It’s like being signed to a label… without having to play one awkward open mic night.
So whether you’re a long-time Osheaga regular or finally making the pilgrimage to Parc Jean-Drapeau this summer, this might be your chance to upgrade the experience from crowd surfer to headliner—all with an ice-cold Coors Light in hand.
Cheers to festival season. And fake fame. 🍻
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