The Movie Experience That Takes You Beyond 3D
“There are the infected. There are the survivors. Then there is you. Consider yourself among the lucky few who are on the path to salvation – you have secured your spot to Wednesday’s event.”– This is the email I and over a hundred other movie-goers received the day before the 360 Screenings event.
The invite came revealing the secret location, our dress code and survival techniques, not your typical party invite. The location and movie name are kept hidden until 24 hours before the screening takes place building up anticipation.
Immediately, I started discussing the event with friends and we began trying to figure out the film. I’m usually not that excited about a movie but this really perked all our interests.
360 Screenings gives its audience the opportunity to fully immerse themselves in a film’s story by combining the screening of a film with a live performance. This was certainly the case for the 28 Days Later screening held on October 24th at the Berkley church.
From the moment you arrived you felt as though you were an extra in a movie production. Each detail of the movie played out live in front of you and as you walked through and explored, you became even more engaged.
As the crowed mingled amongst army brigades trying to keep away from the infected, rumours and theories about the movie began. Each staged portion of the movie throughout the venue revealed a bit more, akin to a choose your own adventure novel. You slowly unravel the mystery when all of a sudden the location you’re in is overrun by zombies and you’re ushered out to safety (the movie viewing area) amidst frighten screams.
With IMAX and 3D movies becoming the norm, it’s great to see a creative new take on the classic movie experience. We’ve increased the importance of the experiential, creating memorable moments that provide added excitement. It’s a fun night to share with friends, and allows for plenty of discussion before and after the movie, but please not during.
To find out more and to register for the next screening, rumour has it will be in February 2013, visit http://www.360screenings.com/register
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